With the NFL season officially over, another league is ready to fill the professional football void this spring. The XFL, entering its third iteration, is set to return this Saturday for the first time since 2020. KaplanSportsBiz on what to expect ⤵️
: The XFL was first launched in 2001 by NBC and WWE as a counterweight to the NFL. Following some initial success, ratings plummeted and the league folded after one season . Nearly two decades later, WWE boss Vince McMahon relaunched the league, this time not as a rival to the NFL but as a niche spring football startup.
McMahon poured over $200 million into the league, and early returns were good. The play was solid and some markets, notably St. Louis and Seattle, attracted strong attendance and enthusiastic fans. But the timing proved unlucky because the pandemic struck five weeks into the inaugural season. The league closed and then ultimately filed for bankruptcy.
A group led by Dwayne “The Rock” Johnson, his business partner and ex-wife Dany Garcia, and RedBird Capital bought the league out of bankruptcy for $15 million, which included all the intellectual property like team names and colors. To keep costs down, XFL teams will all train in Arlington, Texas, and travel for game days . The teams have local business operations but do not need to sustain the costs of training facilities and a big headquarters.
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