After 11 successful years as the title sponsor, Xfinity will be leaving NASCAR's secondary series in 2026. Comcast, Xfinity's parent company, has decided not to renew its sponsorship agreement beyond the 2025 season.
NASCAR is on the verge of a significant restructuring of its secondary series, with the current title sponsor, Xfinity (owned by Comcast ), announcing its departure in 2026. Xfinity , a prominent player in the telecommunications industry, has held the title sponsorship for NASCAR 's second-tier series since 2015 but has chosen not to renew its agreement beyond the 2025 racing season. The history of NASCAR 's secondary series dates back to its inception as the NASCAR Sports man Division in 1950.
Over the years, the series underwent several transformations, evolving into the Busch Grand National Series in 1982 and subsequently known as the Busch Series from 1984 until 2007. NASCAR opted for a change in direction when Nationwide Insurance assumed the title sponsorship from 2008 to 2014, but the transition didn't generate the anticipated level of upheaval.In 2015, Xfinity entered the scene, marking a new era with a decade-long agreement valued at $200 million, aligning closely with NBC's broadcast strategy. Matt Lederer, Comcast's Vice President of Branded Partnerships, shed some light on this decision. '11 years of being an entitlement partner and having the run that we've had has been amazing, and now I think it's time for someone else to take that mantle and continue to grow the series to heights that we can't even consider at this point,' Lederer stated. 'I will forever for the rest of my career be really proud of what we've been able to do collectively in the way we've taken this series to a new level and therefore our brand to a new level.
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