While the highest profile news items from the big, self-inflicted Microsoft document leak were the new Xbox Series X refresh and Bethesda’s entire release line-up in the next few years, I was struck by a specific email from Phil Spencer
Rockstar and Activision are example he cites about studios who can spend $200-300 million and automatically produce a hit that will more than cover that. But even Activision, it seems, has executives who would rather take $69 billion than necessarily rely on Call of Duty continuing to print money every single year without fail, and Microsoft seems like the right partner for that where everyone gets what they want.
However, we can see some examples of companies that feels like what Phil is talking about here. I’m getting a lot of Ubisoft vibes for franchises like Assassin’s Creed and Far Cry that seems like they will go on forever as Ubisoft refuses to shelve them. This could encompass Square Enix doing Final Fantasy, which sounds like it should be a sure thing, but FFXVI this year may not have beenthe blowout hit they were hoping for, and even a franchise that storied can lose some sales steam in time.
IPs. Half of large, independent studios seem to have a Star Wars game or two in the works right now. Ubisoft has Star WarsAvatar. Square Enix tried twice with Marvel between Avengers and Guardians of the Galaxy before they sold those two studios when both games underperformed. I think Phil is being insightful here, and while in theory, it seems like being independent is good, and selling out to join up with Microsoft or Sony or whoever is bad, the risk attached to projects from some of the mid-size to bigger studios may be too much to bear if things don’t change. Some survive, some thrive, but it’s getting harder and harder to sustain in the current state of the market.
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