Microsoft is spending big money to acquire Activision Blizzard, but it’s also rethinking the way it’ll accept payment from you, the consumer. The conclusion of a UK investigation could have ramifications for the Xbox brand around the world.
in 2019. Specifically, it investigated the companies’ use of auto-renewals for subscriptions like Xbox Game Pass, PlayStation Plus, and Nintendo Switch Online.
At this stage, only Xbox has been brought into the spotlight, but the company will be changing its policies in the UK as a result. There are four different actions Xbox will now take, starting with providing more upfront information about costs, like making it clear that “subscription[s] will auto-renew unless the customer turns off auto-renewal.
All in all, these are good changes for consumers in the UK — it combats the “gym membership trap” many folks fall into, where they pay for something they simply don’t use, perhaps by accident. Furthermore, these changes could have a global effect, causing Xbox to be clearer about its pricing and subscriptions to customers around the world. Hopefully, the CMA can get similar results from Sony and Nintendo too.
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