Xbox has hired Matthew Ball, a video game analyst best known for his popular annual state of video gaming report, as its new chief of strategy.
, a video game analyst best known for his popular annual state of video gaming report, as its new chief of strategy. The decision was announced by new Xbox CEO Asha Sharma Wednesday, along with the new hires of Scott Van Vliet as chief technology officer and the promotion of Chris Schnakenberg to corporate vice president, partnerships & business development.
'Mortal Kombat II' Star Ludi Lin on Going Beyond the Action Hero: 'I'm More Complex Than Just a Fighting Machine'“Over the last 90 days we’ve been making changes to evolve how we work together and how we’re set up to meet the moment,” Sharma said in a memo to staff, which was obtained by. “We have a clear strategy, but we still have important work ahead as we turn that strategy into better products and stronger fundamentals.
”, noted in her message that “Matthew has been partnering with us on strategy since day 10 and will officially start this month, reporting to me. ”The new leadership appointments come on the heels of Sharma rebranding Microsoft’s gaming division to Xbox and making price reductions for Xbox’s Game Pass subscription service.
Xbox, which is celebrating its 25th anniversary later this year, will present a roadmap for the rest of 2026 and tease its plans for the coming years during its scheduled showcase presentation next month.
“These changes are about strengthening our foundation by creating more clarity and improving execution,” Sharma wrote. “As we head toward Showcase and beyond, we’ll continue making the changes needed to position XBOX for the future.
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