Before The Boys, Marvel Comics had X-Statix, a team of mutant 'heroes' who exploited the superhero craze for profit.
The Boys - both the TV show and the original comic - is famous for its less-than-flattering portrayal of superheroes. The entire franchise is a commentary on the commercialization and cultural obsession of superheroes, both in those superheroes’ fictional worlds and in the real-world.
However, The Boys wasn’t the first franchise to do this, as Marvel used a nearly identical method to parody superheroes long before The Boys - and Marvel did it with a team most fans have never even heard of: X-Statix. 2002’s X-Statix #1 by Peter Milligan and Mike Allred introduces readers to the all-new team of mutants in X-Men canon, though these ‘heroes’ are decidedly different from anything Marvel Comics fans have seen before. The X-Statix weren’t real heroes, they were essentially actors. Their powers were real - as in, they were actually mutants - but they certainly didn’t use those powers for good. Instead, the X-Statix used their powers for one thing, and one thing only: to make money. Close The only mission the X-Statix are concerned with is the commercialization of their brand. They’ll do fake and staged missions in front of the camera to make it seem like they’re really out there saving the day. Every once in a while, they take on some easy ‘bad guys’ to add a more genuine feel to the team, and to avoid getting labeled as ‘phonies’ (which would ultimately hurt their brand), but for the most part, every act of heroism is nothing more than a show put on for their fans for the sole purpose of selling merchandise. The X-Statix use the clout created by legitimate mutant superhero teams like the X-Men, X-Factor, and X-Force, and cashes-in on their feats of heroism without having to earn any of it themselves. The X-Statix have an almost meta-understanding that mutant superhero teams are popular with fans, and they exist purely to benefit financially from that particular marke
SUPERHEROES SATIRE BUSINESS X-Statix The Boys Marvel Comics Superhero Satire Commercialization Business
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