Kat Tenbarge is a tech and culture reporter for NBC News.
On the day after the election, Nov. 6, X experienced its largest user exodus since Elon Musk bought the platform in 2022. And now, users are flooding to alternative text-based social media apps like Bluesky and Instagram’s Threads. Those numbers appear to be climbing, as users and brands like The Guardian and Don Lemon continue to announce their departures from the platform.
It just wasn’t a healthy environment.” Rory Mir, an associate director of community organizing at the nonprofit Electronic Frontier Foundation, said that “X is really teaching everyone the importance of who owns the sites that we use and rely on to communicate online.” “What people are seeing with X is that it has subjectively deteriorated in value,” Mir continued. “People don’t feel like the right boxes are being heard or promoted on the site. They don’t feel safe using the site in many cases.
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