Kris Holt joined Engadget as a contributing reporter on the news desk in 2018. He has been writing about technology, games, streaming and entertainment for over a decade after starting his career as a sub-editor on a local newspaper. Kris holds a Master of Arts degree in English from the University of Dundee.
by rolling out a label for parody accounts to help make them distinct from the real deal. Users will now start seeing the label on posts as well as profile pages.
The company says that the goal of the label is to improve transparency, but there's a fatal flaw in how X is going about that. As it stands, the label is not yet mandatory. And asnotes, operators of parody accounts have to apply it manually . "We’re rolling out profile labels for parody accounts to clearly distinguish these types of accounts and their content on our platform. We designed these labels to increase transparency and to ensure that users are not deceived into thinking such accounts belong to the entity being parodied," X wrote in."Parody labels will be applied to both posts and accounts on X to clearly demonstrate the source of the content you’re seeing.
Scammers who impersonate, say, X owner Elon Musk in an attempt to squeeze some bitcoin out of other users won't exactly be inclined to put the label on their accounts. And those who simply don't care about having their account banned by imitating a legitimate news outlet, brand or celebrity to spread misinformation are unlikely to either.
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