'X' no longer marks the spot at Twitter's SF HQ

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'X' no longer marks the spot at Twitter's SF HQ
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The rooftop sign, which went up on Friday, was quickly disassembled due to permit violations.

The massive X sign atop the San Francisco headquarters for the company formerly known as Twitter was taken down on Monday, just days after being installed as part of the social media giant's rebranding as X.

The sign's installation on Friday led to two dozen complaints filed to the agency, most pertaining to the sign's structural safety and the intensity of its illumination, which led to a storm of social media outrage last week. Ex-SF fire commish's alleged attacker pleads not guilty to all charges Garret Doty will stand trial on Sept. 8

As part of the site's rebrand from Twitter to X Corp., the company replaced its longtime bird logo sculpture with a giant block X at its company headquarters near Civic Center on Friday.

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