The city of San Francisco has opened a complaint and launched an investigation into a giant “X” sign that was installed on top of the downtown building formerly known as Twitter headquarters.
A large, metal"X" sign is seen on top of the downtown building that housed what was once Twitter, now rebranded by its owner, Elon Musk, in San Francisco, Friday, July 28, 2023. The new metal X marker appeared after police stopped workers on Monday, July 24, from removing the iconic bird and logo, saying they didn't have the proper permits and didn't tape off the sidewalk to keep pedestrians safe if anything fell.
Any replacement letters or symbols would require a permit to ensure “consistency with the historic nature of the building” and to make sure additions are safely attached to the sign, Patrick Hannan, spokesperson for the Department of Building Inspection said earlier this week.“Planning review and approval is also necessary for the installation of this sign. The city is opening a complaint and initiating an investigation,” he said in an email.
Musk unveiled a new “X” logo to replace Twitter’s famous blue bird as he remakes the social media platform helast year. The X started appearing at the top of the desktop version of Twitter on Monday. Musk, who is also CEO of Tesla, has long been fascinated with the letter X and had already renamed Twitter’s corporate name to X Corp. after heOn Friday afternoon, a worker on a lift machine made adjustments to the sign and then left.
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