X CEO Linda Yaccarino says GARM antitrust lawsuit aimed at fixing 'broken' ad ecosystem

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X CEO Linda Yaccarino says GARM antitrust lawsuit aimed at fixing 'broken' ad ecosystem
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“We were victimized by a small group of people pushing their authority or ability to monopolize what gets monetized,” Yaccarino said.

on the Global Alliance for Responsible Media, which was suddenly shut down days after the social media company filed its suit last week.

The WFA cited the nonprofit’s strained resources for the decision to shut down GARM as it contests the antitrust suit. Yaccarino insisted that X’s relationships with advertisers remain strong despite the ongoing legal battle, stating that “many people have reached out to me in support” since X announced the move.The X boss pointed to several recent events that demonstrated the value of the site’s audience, including Musk’s widely-watched interview with former President Donald Trump on Monday night and President Biden’s decision to announce his withdrawal from the 2024 election by tweet.

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