X CEO Linda Yaccarino shares stats on the platform's growth in video sharing space, including high video consumption, growth rate, and increased time spent on video. X's transition to a video-first platform has transformed the social media environment.
Following its declaration in a blog post last month, X (formerly Twitter) is once again affirming its status as a video first platform . As proof of this, X CEO Linda Yaccarino shared yesterday some interesting stats on how the platform is growing in the video sharing space. Four out of every five user sessions on X include video consumption , according to the stats originally provided by the official @XData account.
Furthermore, the account reported that the average annual growth rate for video views on X is 35%, and the average amount of time spent on video has increased by 17%. These are numbers that the company considers very promising, declaring that "the future of video on X is bright!" X's transition to a video-first platform has greatly transformed the social media environment. X was once known for its short-form text updates, but it now prioritizes video content in a variety of formats. The platform's emphasis on immersive, short-form videos matches the efforts of competitors such as TikTok, which adapt to shifting audience preferences
Video First Platform Growth Stats Video Consumption Growth Rate Time Spent On Video Social Media Short-Form Videos Tiktok
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