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The WWE x Netflix era kicks off in just under three months. This past January, the global leader in sports-entertainment inked a 10-year, $5 billion deal with the largest streaming service in the world to bring its flagship show,, to the platform beginning in 2025. The contract includes an opt out option after five years or an option to extend for an additional decade.
“The idea of the streaming era, truthfully, WWE in the past was actually always a little bit ahead of the curve, in terms of banking content,” Rhodes mentioned, alluding to the WWE Network launch back in early 2014, a full five years before modern streaming giants like Disney+ would emerge onto the scene. “At first it was 24/7 on demand, then it was the Network and now Peacock, but Netflix is gonna be huge for us.
Joining Netflix does put WWE on a different level of pedestal, though. Rhodes mentioned that several WWE talents anticipate their employer’s “public spotlight” is about to shine brighter. “When I say expanding and I say where we’re going, and I think certain individuals in the locker room, some of the champions, some of the top guys and girls know this as well, we’re going up in terms of our public spotlight,” Rhodes continued. “College football, NFL, those are the biggest things on the planet. We’re moving up and trying to get in that air, and if you know anything about what we’re doing, we’re not far off. Netflix, I think, is definitely a big part of that.
WWE is currently two-thirds of the way done with its great broadcast migration. The company began by shiftingoff of FOX and onto longtime cable partner USA Network in late September. Weeks later, developmental programexited USA Network to join The CW, marking the first time that WWE would be airing in-ring content on that channel sincewill be the last to pivot, as it exits cable television for the first time in its three-decade history, leaving USA Network for Netflix in January.
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