WWE is the latest entertainment company to catch NFT fever. The wrestling entertainment producer inked an exclusive, multiyear deal with Fox Entertainment’s Blockchain Creative Labs to launch…
For media and entertainment companies, NFTs represent a new way to monetize their intellectual property as well as a new touchpoint to keep fans invested in their brands.
To participate in the forthcoming WWE NFT marketplace, fans will first need to create a digital media wallet through Eluvio —— that will let collectors purchase NFTs via credit cards or cryptocurrencies, as well as trade and sell them. For Fox, the WWE partnership marks Blockchain Creative Labs’ first content deal with a non-Fox property. Earlier this month, Blockchain Creative Labs launched“We know WWE’s passionate fan community will love owning authentic digital goods across the organization’s creative universe — from past and present stars to classic, culture-defining moments,” commented Scott Greenberg, CEO of Blockchain Creative Labs and co-founder/CEO of Bento Box Entertainment..
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