WWE's WrestleMania extravaganza draws sponsors to the ring

WWE's WrestleMania , the Super Bowl for the sports entertainment company, arrives this weekend to a massive audience and vastly larger sponsorship revenue as it seeks to establish itself as a serious contender for major dollars from such partnerships.

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A WrestleMania sign hangs over the crowd during the WWE Monday Night RAW event, Monday, March 6, 2023, in Boston. WWE’s WrestleMania arrives this weekend, Saturday, April 1, to a massive audience and vastly larger advertising revenue as it seeks to establish itself as a serious contender for major advertising bucks. A WrestleMania sign hangs over the crowd during the WWE Monday Night RAW event, Monday, March 6, 2023, in Boston.

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