The WWE Royal Rumble premium live event shattered records for social media engagement and viewership, solidifying its position as a major force in the entertainment world. An unexpected encounter between wrestler Bron Breakker and popular streamer IShowSpeed became the most-viewed Royal Rumble social post of all time, racking up over 300 million views in a single day. This impressive feat surpasses the viewership numbers of other major sports leagues like the NFL, NBA, MLB, and NHL. The event also saw a significant jump in merchandise sales and sponsorship revenue compared to previous years. Held at Lucas Oil Stadium in Indianapolis, the Royal Rumble was a part of a broader partnership with Indiana Sports Corp, which included WWE television shows and live events in the state.
WWE continues to expand its social media reach as its successful blend of wrestling and celebrities took center stage at its Royal Rumble premium live event over the weekend. The sports entertainment company said Monday that this year’s Royal Rumble set a record for most social video views in the event’s history.
An encounter in the ring between wrestler Bron Breakker and popular streamer IShowSpeed became the most-viewed Royal Rumble social post of all-time, with more than 300 million social views in less than 24 hours. That easily dwarfs the National Football League, which has nearly 14 million subscribers; the National Basketball Association, with more than 22 million subscribers; Major League Baseball, with 6 million subscribers; and the National Hockey League, which has close to 3 million subscribers. Merchandise sales, which were in partnership with Fanatics, soared more than 95% compared with the prior Royal Rumble record set last year. And sponsorship revenue jumped 94% compared with the previous record set in 2024. The premium live event, which was broadcast on Peacock in the United States on Saturday, set a Royal Rumble viewership record, up almost 14% domestically from a year earlier. This year’s Royal Rumble, which saw Jey Uso win the men’s namesake match and Charlotte Flair win the women’s, was held at Lucas Oil Stadium in Indianapolis as part of a partnership with Indiana Sports Corp. Aside from the Royal Rumble, thetelevision shows, Raw, Smackdown and NXT, as well as WWE live events taking place at arenas in locations including Indianapolis, Fort Wayne and Evansville throughout the partnership.
WWE Royal Rumble Social Media Records Viewership Sports Entertainment Wrestling Celebrities Ishowspeed Bron Breakker Indianapolis Indiana Sports Corp
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