Nick Khan’s prediction becomes a reality on Monday night. The World Wrestling Entertainment executive said during earning calls in the past that he saw a day when Netflix would continue to evolve and enter into live programming, much to the consternation of Netflix officials.
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Netflix — which has 282.3 million subscribers in more than 190 countries — becomes the exclusive home of “Raw” in the U.S., Canada, the United Kingdom and Latin America, with additional countries to be added over time. The bigger component for Netflix though, is that the streaming platform will carry all of the company’s shows overseas — including “Smackdown” and “NXT” — as well as premium live events like WrestleMania, SummerSlam and Royal Rumble.Kentucky Gov.
WWE’s global reach has expanded during the past year, with nearly half of its premium live events taking place overseas. The company will also embark on an extended tour of Europe in March to build momentum for WrestleMania 41, which takes place in Las Vegas April 19 and 20. In turn, Riegg thinks Netflix can help expand WWE’s audience the way it did with Formula 1 and the “Drive to Survive” series.
Khan and WWE chief content officer Paul “Triple H” Levesque have also stressed that the three-hour weekly show will not hurt its rating due to being on a streaming platform. “Raw” was known for toeing the line on risky content during the late 1990s in what WWE called the “Attitude Era,” but that has changed over the years.
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