Hollywood powerhouse Endeavor, the parent company of UFC has officially acquired pro-wrestling giant WWE, creating a sports and entertainment giant.
Endeavor-owned UFC and WWE will merge to create a fighting sports and entertainment powerhouse led by Endeavor CEO Ari Emanuel. Vince McMahon will remain involved as executive chairman.The newly-combined company, TKO, is led by Endeavor Chief Executive Ari Emanuel. Pro wrestling mogul Vince McMahon will serve the new company as executive chairman, the same title he held at WWE. UFC’s president Dana White is now its chief executive officer.
“The creation of TKO marks an exciting new chapter for UFC and WWE as leaders in global sports and entertainment,” Emanuel said in a statement. “Given their continued connectivity to the Endeavor network, we are confident in our ability to accelerate their respective growth and unlock long-term sustainable value for shareholders.”
Endeavor in 2016 bought a majority stake in UFC, the popular mixed martial arts league that gained a loyal audience and attracted controversy because of its violence. Endeavor took full ownership of UFC in 2021.
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