Volkswagen is set to resurrect the Scout off-road vehicle brand as part of its bid to expand in the U.S., the world’s most profitable automotive market, as war and Covid-19 cloud its prospects in Europe, China
on their home turf. But VW officials say upstarts such as Rivian Automotive Inc. have created an opening for new brands in the truck and SUV markets.
VW acquired the rights to the Scout brand name with its acquisition of Navistar International Corp. in 2020. Navistar was created in 1985 when International Harvester, which owned the Scout brand, went out of business. VW plans to initially invest more than $1 billion to ready the project and then seek additional financing from outside investors to enter production, the people said. Once up and running, VW could list the company on a stock exchange, the people said.
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