LIV Golf is struggling to find a major U.S. broadcaster for its tournaments. Apple and Amazon passed on the rights, people familiar with the matter say.
LIV Golf has lured some of the world’s most famous golfers to its upstart golf league, but it is having a much more difficult time finding a major U.S. media partner to broadcast its tournaments.
Amazon . com Inc. and Apple Inc. have both passed on the media rights to LIV Golf, people familiar with the matter said, leaving the Saudi-backed circuit with a dwindling number of options.
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