WRR-FM (101.1), Dallas’ classical music station, has a new director — and he wants it to sound fresh and new. Those words aren’t normally associated with the...
“We kind of need to be the thread that connects all these other different community organizations that have been doing great work for a long time.”Alvarez’s appointment comes during a transition period at WRR. In January, KERA, North Texas’ public radio and TV operator, took over management of the city-owned station, which switched from a commercial to noncommercial format. Non-classical paid programs have gone away and ads have been replaced by sponsor messages.
. He wants it to be a “two-way conversation” with listeners and to hear from them by phone and email.Born in Cleveland but mainly raised in San Antonio, Alvarez started playing cello in elementary school. For a long time, he wanted to be a concert cellist.“At some point in college, I realized I just was not as good as the other players around me. And maybe my heart wasn’t there.”
He graduated with a degree in composition from Trinity University in San Antonio. His compositions explored jazz and Latin music, which he also plays on cello. His varied interests have informed his radio programming. “Some of the fences we put around this music are pretty arbitrary,” he says. “I think we can be a little bit more open-minded with what we deem is worthwhile to listen to.”Alvarez interned at Trinity’s jazz station in college and later worked there full time. His most recent job was at a classical station in Austin.
On the side, he’s flown aerial cameras at NFL and college football games and Paul McCartney concerts. He once even filmed what he described as a cult meeting in the Plano area. As he says with a laugh, “Contracting in the media world can take you a lot of strange places.”
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