Software-defined vehicle pioneer Craig Carlson led Tesla's initial development efforts.
. It's been more than 10 years since the Model S hit the market, the vehicle that not only jump-started the auto industry's current electric-vehicle revolution but also accelerated the transition to SDVs. As with many groundbreaking developments in the technological revolution, this one happened in Silicon Valley, though at the time many were betting the spunky EV startup would go the way of dozens of other unsuccessful automotive ventures.
Taken together, this gave Tesla complete control of the software in the vehicle as well as incredible flexibility in how the car operated and communicated. "It made it so that when we wanted to make changes to the way the vehicle behaved, we could do that no matter if it touched two, three, or more ECUs," Carlson said.
OTA updates also allowed Tesla to fix problems in cars that were shipped but before customers bought them. "We were able to just keep moving forward," Carlson said. "I think it was a huge part of why we were able to succeed.
While Carlson noted that the traditional auto industry has learned several lessons from Tesla's approach to vehicle software, he admitted "that no one else was gunning for us at the time," during the development of the Model S. "No one particularly cared, frankly," he said of the early Tesla doubters and the general auto industry skepticism about the EV startup from Silicon Valley. "Their reaction at the time was that Tesla is unimportant.
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