Thanks to digital showrooms and strong brand trust, customers are becoming increasingly comfortable buying expensive items online.
and velvet-lined change rooms at luxury flagship stores are losing their buffed allure for select shoppers. Customers who once hesitated buying jeans on eBay are now comfortable online clicking with their credit cards for diamond engagement rings, handbags and prestige cars.
“It’s more than a boutique,” du Mesnil said before the opening. “It’s a full brand platform connecting all the channels.” Jeweller Michael Hill built its business in Australia, New Zealand and Canada, with sales staff guiding nervous couples through the process of selecting engagement rings, but confident customers are now equally happy to click as part of the proposal process. With many having swiped right on dating apps at the beginning of their love journey, it’s a natural next step.
To enhance the digital experience Michael Hill introduced a ring try-on tool that places images of jewellery on photographs of customers’ hands. It also invested in its own in-house photo studio to improve the online appearance of diamonds. At Net-a-Porter, the average transaction in the Asia-Pacific region has increased by 20 per cent in the past year.“I just bought something from the jewellers Van Cleef & Arpels, which is something that I would never have done years ago,” says e-commerce coach and author Paul Waddy. “The main issue with spending large amounts online has always been trust. Luxury brands like Mercedes and Louis Vuitton have been building that trust for years.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Mum fighting for life after freak accident in Thailand returns to AustraliaA NSW woman who suffered a catastrophic brain injury at a Thailand hotel has finally returned to Australia to receive treatment. 7NEWS
Read more »
Tesla’s eye-popping surge rests on just one thingOPINION: Shares in the car company have leapt almost 43 per cent in a month, possibly thanks to its self-driving leadership. But it still has to get that much-hyped technology right.
Read more »
Driver flips car after police pursuit in Sydney's westPolice have swarmed a Western Sydney street after a teenager in an allegedly stolen car crashed and flipped into a front yard, narrowly missing pedestrians. 9News
Read more »
Driver flips car after police pursuit in Sydney's westPolice have swarmed a Western Sydney street after a teenager in an allegedly stolen car crashed and flipped into a front yard, narrowly missing pedestrians. 9News
Read more »
Xi hails ‘progress’ as he meets Blinken during rare China tripThe meeting was the final engagement of a visit aimed at ensuring disputes between the superpowers do not spiral into conflict.
Read more »
The $683b lunch: World’s two richest people dine out in ParisThe world’s two richest men met for a $US470 billion ($683 billion) lunch as Elon Musk and luxury goods tycoon Bernard Arnault dined together in Paris.
Read more »