Worldwide PC shipments plunged by a third in the first quarter
estimate that worldwide computer shipments dropped between 29 to 33 percent year-over-year in the first quarter of 2023. That's a steeper drop than during the holidays, and this time none of the major brands escaped the worst of the downturn. Second-place HP escaped relatively lightly with a 24 percent drop in shipments, while fourth-place Apple felt the most pain with a drop of more than 40 percent. ASUS, Dell and Lenovo all took a roughly 30 percent hit.
The explanations may sound familiar. Customers are reluctant to buy PCs in a turbulent economy where inflation is running wild, and the pandemic-era boom in remote work is still winding down. People either can't afford new machines or already have ones that are good enough. There's no comment on why Apple struggled more than its peers, but it generally targets the high-end market and is more vulnerable to poor economic conditions.
Analysts are optimistic. Canalys believes this is the worst drop the PC market will see in 2023, while both research groups expect to see recovery as soon as the second half of 2023. Old computers will be due for upgrades, including Chromebooks at schools, while businesses will update to Windows 11 systems. IDC also sees the slowdown as giving manufacturers a chance to move some productionThere's still a note of caution.
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