The Worlds of Play exhibition will showcase artistry from 40 iconic video games through immersive installations and gallery-worthy displays at Cologne from August 27 to 29, 2026.
Explore the Art and Creativity Behind 40 Game Titles Through ‘Worlds of Play’ Global Art Exhibition in Cologne, August 27 to 29“Worlds of Play: The Game Art Exhibition,” a first-of-its-kind global art exhibition co-hosted with leading game studios from around the world, set to take place during gamescom 2026.
Showcasing 40 iconic game titles through gallery-worthy artworks and immersive installations — some making their global debut — the exhibition celebrates the artistry and cultural significance of game creation.
“Worlds of Play” will be open to media, influencers, and the public from August 27 to 29 at WASSERMANNHALLE, Cologne, Germany. The exhibition is organized around five themed zones —Spanning five immersive zones, the exhibition brings together an extraordinary lineup of game IPs from both Tencent’s in-house studios and partner studios worldwide.
Each zone offers a distinct creative journey:explores humanity’s darkest fears through Cronos – The New Dawn, the Dying Light series, GTFO, Layers of Fear and The Medium;celebrates legendary worlds spanning the Assassin’s Creed franchise, Atomic Heart, Black Myth: Wukong, Golden Spatula, Honor of Kings, Honor of Kings: World, League of Legends, League of Legends: Wild Rift, Phantom Blade Zero, Teamfight Tactics, VALORANT and VALORANT Mobile; andshowcases the vibrancy of ACG culture through the Girls’ Frontline series, Goddess of Victory: Nikke, and Wuthering Waves, as well as the romance game Light and Night. Each zone features original concept art, character statues, scale models, and immersive installations that reveal the artistry behind every title.
“Great games are remarkable expressions of creative collaboration, bringing together art, storytelling, music, design, and technology to create an experience unlike any other medium,” said Steven Ma, Senior Vice President of Tencent. “With ‘Worlds of Play,’ we are proud to collaborate with partner studios from around the world to celebrate the artists and creators behind them. ” Several activities and attractions will be available for media, influencers, and the public.
Opportunities with the public include a face-to-face dialogue with the game developers of renowned game titles. Visitors will also have an opportunity to access curated exhibition installations featuring original concept art, character statues, figurines, and other behind-the-scenes creative assets. Interactive experiences focused on engaging with the community will also be offered to museumgoers, including cosplay showcases and other immersive experiences. Registration for “Worlds of Play” is now open.
Media, influencers, and members of the public are encouraged to register early, as space is limited. For more information and to register, please visitTencent creates innovative technologies that connect and create memorable experiences for people around the world. Founded in 1998, Tencent is driven by its mission to create “Value for Users” and use “Tech for Good”. Tencent is a global leader in communications, entertainment and enterprise services.
It develops and publishes some of the world’s most popular video games and other high-quality digital content, providing rich and immersive interactive entertainment experiences. Tencent is a global technology company headquartered in Shenzhen. It has been listed on the Main Board of the Stock Exchange of Hong Kong since June 2004.
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