The World View series shines light on the creativity and resilience of designers around the world as they confront the challenges wrought by the Covid-19 pandemic. Working with our international contributors, we reach out to creative talents to ponder ...
shines light on the creativity and resilience of designers around the world as they confront the challenges wrought by the Covid-19 pandemic. Working with our international contributors, we reach out to creative talents to ponder the power of design in difficult times and share messages of hope.
The coronavirus seems to be slowly fading away here in Seoul, with daily confirmed cases fallen to single digits and people roaming the streets as if business as usual – some even without their masks. It has been a long journey for South Koreans, who were behind masks for four months, as our country was one of the first to be directly and severely impacted by the coronavirus outbreak in Wuhan.
For Minju Kim, the coronavirus was an unexpected variable that impeded all ambitious plans after she won the Netflix series Next in Fashion. ‘I had been putting all my effort into preparing for the A/W2020 collection, but since a lot of things got cancelled or delayed, I had to find new ways,’ says Kim. Instead of presenting her work in the flesh, she collaborated with Vogue Korea to hold a digital fashion show.
These days she is redesigning her brand from logo to website, while gearing up for the S/S2021 collection. ‘I’m reflecting on everything, from the ways of presenting a collection to the type of clothes I should make,’ she says. The biggest challenge from this crisis was that fashion has become less important in people’s lives. ‘I’m going to focus on people’s needs rather than beauty in the post-Covid era.
‘The design industry is in financial difficulty, and designers have lost opportunities to present works offline,’ says Yoon, who had been named Next Generation Designer of the Year in the 2018 Wallpaper* Design Awards. With more time, however, he was able to organise his thoughts, come up with new ideas, and experiment with new colours. He is currently working with Hyundai Motors on a concept model, and designing installation work for an upcoming hotel.
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