Monopoly, Nicole Richie’s House of Harlow among partnerships to reignite WoW NFT fire
Launched in July 2021, World of Women began its journey as a distinctive collection of 10,000 generative portraits that aimed to carve out a community in the web3 environment with a focus on equality, representation, and inclusivity. WoW has attracted high-profile support from celebrities, including Reese Witherspoon and Eva Longoria.
While WoW originated as an NFT collection, it is evolving into a global branded business, including plans to release a custom WoW Monopoly board. It's also selling fashion goods via a collaboration with Nicole Richie's House of Harlow. In this episode, World of Women COO Shannon Snow delves into her role trying to drive the brand's growth IRL amid the crypto downturn.
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