A British commentator has been reprimanded by her employer after promoting a designer during her coverage of the 2022 World Cup.
Alex Scott, a former professional soccer player turned BBC broadcaster, allegedly irked her bosses after tagging the British fashion brand Reiss — whom she is a brand ambassador for — in a recent Instagram post that featured her in-studio at the World Cup in Qatar. The practice of “promoting commercial deals is frowned upon by the BBC,”“We have spoken with Alex, who has removed the tag and will not be repeating this,” a BBC spokesperson said in a statement.
World Cup commentator Alex Scott is said to have irked her bosses after appearing to promote a fashion brand in a recent Instagram post during the tournament.BBC commentator Alex Scott ahead of a Group B match at the World Cup on Nov. 29, 2022.features Scott, who once competed for England’s national team, sitting at the desk wearing an orange blazer, matching trousers, a silk shirt and sparkly heels.
“Work Vibing World Cup stuff with @bbcfootball @bbcsport,” the 38-year-old Scott captioned the Dec. 5 post. Scott has been sharing her experiences at the World Cup on social media throughout the tournament. Prior to England’s Group B opener versus Iran last month, Scott posted a photo of herself on the pitch wearing a “OneLove” armband, expressing support for the anti-discrimination campaign.
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