The findings are part of Mondelez International's fifth annual State of Snacking report and its commitment to understanding consumer preferences and delivering the best snacking experiences while maintaining its mindful snacking approach.
The findings are part of Mondelez International's fifth annual State of Snacking report and its commitment to understanding consumer preferences and delivering the best snacking experiences while maintaining its mindful snacking approach.
Additionally, 73% of consumers feel that chocolate has the sweet power to “…turn an ordinary moment into something extraordinary,” highlighting its role in making every day experiences extra special and enjoyable for everyone. As the world celebrates this beloved snack, it’s also worth noting that 72% of global consumers fear that a “…world without chocolate would be a world without joy.”
This preference emphasizes the unique and irreplaceable delight that chocolate provides, making it a treat that is loved around the world. report, consumers also stated other various reasons for their love and fondness of chocolate:68% say, “the thought of chocolate brightens my day, every day.”60% believe that “breaking a chocolate bar isn’t just about the snack; it’s about breaking barriers and creating bonds with others.
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