5 tips from the 'financial feminist': 'Stop spending money on things you don’t care about.'
By the age of 25, Tori Dunlap had saved $100,000 and used the money to start a company, called Her First $100K. Three years later, the personal finance educator boasts more than 2 million TikTok followers, a No. 1-rated podcast, and a book scheduled for release later this year: “Financial Feminist: Overcome the Patriarchy’s Bullsh*t to Master Your Money and Build a Life You Love.”
A strong financial foundation is essential, Dunlap says, to provide the freedom to leave toxic work environments and other unhealthy situations. “I want every woman to feel financially confident,” she adds. “It’s so important to get a financial education. The goal is to use money as a tool to build a better life for you, your family, and your community.”
3. Pay yourself first: A top priority, Dunlap says, is to pay yourself first. “Treat your future self like another bill,” she says. “Then you’ll be able to save that money and put it on autopilot without having to think about it. I sometimes joke that many people give Netflix more money each month than they are giving themselves. I’m not saying to cancel Netflix, but you deserve to give yourself at least the amount of money you pay for movies.
“I’m not thinking of next week or next year but 10-, 20- or 30 years from now,” she says. “There are going to be peaks and valleys. The most important part is to manage your emotions. For me, investing should not be sexy. That is why I will invest in index funds until I die.” Her personal favorite is Vanguard Total Stock Market ETF VTI .
In the media, for example, financial advice for men, Dunap says, is geared towards investing, wealth building, negotiating salaries and buying real estate. In contrast, financial articles for women, she says, “are about deprivation, such as ‘You are not rich because you don’t work hard enough, you are a frivolous spender, or you buy too many lattes or avocado toast.’ This is not true!”
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