As the Women's World Cup enters its final week, TV networks around the globe are already declaring victory THRNews
As the Women's World Cup enters its final week, TV networks around the globe are already declaring victory.
Fox Sports, which has English-language rights to 2019 World Cup matches, recorded a peak of 8.24 million TV viewers for Friday's quarterfinal between Team USA and tournament hosts France, which ended in a thrilling 2-1 victory for the Stars and Stripes. It was the most-watched soccer match on English-language U.S. television since last summer’s men's World Cup final. The audience was up 7 percent from the U.S.
Italy and Brazil, two soccer-mad nations, turned out in force to support their national sides. Brazil’s round-of-16 match against France was viewed by more than 35 million people on free-to-air network Globo TV, the largest domestic audience to watch a women’s soccer game anywhere in history. A further 10.6 million in France caught the game, making it the most-watched women's match of all time.
England, who will face off against Team USA in the first semifinal match on Tuesday, is going from strength to strength off the pitch as well, with the quarterfinal against Norway drawing a record-breaking 7.6 million viewers on the BBC. It marked the third time the Lionesses have broken viewing records in as many weeks. Prior to this summer, the record TV audience for women's soccer in the U.K. had been the four million who watched England face the Netherlands in the Euro 2017 semifinals.
FIFA this year doubled the prize money for the Women’s World Cup from $15 million to $30 million, though that is still a pittance compared to the $400 million paid out to teams competing in the men's 2018 World Cup in Russia, where champions France alone picked up $38 million in bonuses.
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