It's the time to strike, sports and marketing agents say, as World Cup players hunt for business opportunities in an uneven playing field
The United States Women’s National Team — aka USWNT — is by far the most successful women’s soccer team in the world, having won four World Cups. But they can’t rest on their laurels.
This is why many participants in the 2023 FIFA Women’s World Cup have to capitalize on as many money-making opportunities as they can while the spotlight is on them over the next four weeks. Steinberg represents star athletes such as NFL quarterbacks Patrick Mahomes and Tua Tagovailoa, in addition to several Olympic athletes who participate in less popular sports. And he warns that it’s possible for some athletes to “fade away” after their competition ends. Remember 2000 U.S. gold medalist in wrestling Rulon Gardner? Or 2008 gold medalist in swimming Aaron Peirsol? They haven’t exactly remained household names despite their incredible achievements.
See also: Women’s World Cup offers a reset for FIFA and sponsors after controversy reigned in Qatar, according to branding expert “We were doing everything you could to capitalize and leverage it to make sure she could keep prolonging that, making it sustainable. It really was a seminal moment for women’s sports,” Spielman told MarketWatch. “There were the traditional appearances and endorsements that we were doing right away, but then there were other rooms that she got into, and events and things she attended where she became, let’s say, one of five women in the world that were must-have.
“If you’re a lesser-known player, being accessible provides a lot more opportunities,” Spielman said. “There’s gonna be people that are going to want to touch [the World Cup] and can’t afford the superstars, so being that tier B player that is willing to say ‘yes,’ you’re going to do pretty darn well.”
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