Women’s World Cup co-hosts Australia and New Zealand urged FIFA on Wednesday not to sign a sponsor deal with the tourism authority of Saudi Arabia where 'rights of women remain severely restricted.'
GENEVA — Women’s World Cup co-hosts Australia and New Zealand urged FIFA on Wednesday not to sign a sponsor deal with the tourism authority of Saudi Arabia where “rights of women remain severely restricted.”
Such a confrontation between a World Cup host and FIFA is unprecedented in recent history, and is likely to shine more attention on so-called “sportswashing” investments by Saudi Arabia. “Australia and New Zealand, both as sovereign nations and as football associations, have for decades placed the utmost importance on gender equality, and have sought to promote these ideals around the world,” the letter said, reminding FIFA their governments have invested hundreds of millions in the soccer event.
The “Visit Saudi” campaign was among more than 30 sponsors at the men’s World Cup in Qatar last year.
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