Popularity across women’s sports has grown steadily over the past few years, but 2022 marked a pivotal moment as several sports saw increases in viewership and ratings, sponsorship deals and prime-time coverage.
WNBA Commissioner Cathy Engelbert said her league and the women’s college game build off each other.
At the collegiate level, division I football players continue to exponentially out-earn athletes in all other sports. But name, image and likeness deals have been a game changer for female collegiate athletes, particular in non-revenue producing sports. NIL allows women to take advantage of large social media followings and earn sponsorships with brands like Champs and Adidas.
, the sports’ governing body. In an October report, the organization found that clubs reported year-on-year commercial revenue growth of 33% — indicating growing interest from sponsors; 77% of leagues had a title sponsor in 2021, up from 66% the previous year.An August friendly between the United States and England at Wembley sold out in a day and drew nearly 78,000 fans. That was after 87, 192 people watched England defeat Germany 2-1 in the European Championship finals.
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