Speakers at CNBC x Boardroom's Game Plan said company sponsorships are also seeing the value of building equity with fledgling leagues.
Women's sports leagues from soccer to basketball are looking to continue their growth, as they've drawn fans and sports media coverage in recent years.
"We've finally reached the point where it isn't a question as to whether this is a moment and it's going to pass or whether it's going to stand the test of time, because it isn't just an isolated set of circumstances that have been successful, like one sport or one league or one event," Berman said during CNBC x Boardroom's Game Plan sports business event on Tuesday.
And fans aren't the only one taking notice. Sara Gotfredson, founder of Trailblazing Sports Group, said Tuesday that there's a strong business case for brands to get in on the ground floor for burgeoning leagues like the NWSL and the Women's National Basketball Association. "Even though my contract may not be as much as I'm making off the court, that is how I show up in the space and what I love to do," she said during Tuesday's panel. "My success on court leads to success off court."
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