The women's NCAA championship game attracted an average of 18.9 million viewers, surpassing the viewership of the men's title game for the first time. South Carolina defeated Iowa in the game, which also featured superstar Caitlin Clark. The women's game peaked at 24.1 million viewers during the final 15 minutes.
The women's NCAA championship game drew a bigger television audience than the men's title game for the first time, with an average of 18.9 million viewers watching undefeated South Carolina beat Iowa and superstar Caitlin Clark , according to ratings released Tuesday.The Sunday afternoon game on ABC and ESPN outdrew Monday's men's final between UConn and Purdue by four million. The Huskies' 75-60 victory averaged 14.82 million on TBS and TNT.
Clark was the marquee player of March Madness, but there was an impressive group of freshmen, headlined by Southern California's JuJu Watkins, Notre Dame's Hannah Hidalgo and Texas' Madison Booker. Watkins set the NCAA record for points by a freshman with 920.'There are also some great freshmen coming into the game next year who I think are going to make a tremendous impact. As long as we keep telling the story, there's still room to grow the game,' Close said.
NCAA Championship Game Women's Basketball Television Audience South Carolina Iowa Caitlin Clark
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