For decades, women’s college basketball toiled in the shadow of men’s college basketball, never quite managing to garner the same attention — that is, until 2023. (via WMC's the_fbomb)
But while it was a historically disappointing year for men’s basketball, viewers didn’t turn to the women’s tournament simply out of desperation and boredom. The women’s games were must-see TV in their own right this year — not only because of talent but also because of drama.
While many sports rely on the prowess of their athletes to garner viewership, basketball has always had the unique ability to imbue drama that stretches beyond metrics and statistics. Basketball stars are some of the most marketable athletes, thanks in no small part to their bodies and faces not being obscured by helmets and pads while they play, giving the audience the feeling of a lack of barrier between them and the players.
In years past, women’s college basketball seemed to lack these kinds of characters — but that changed this year; the roster of stars in women’s college basketball is more enthralling than ever. To understand how this happened, it’s important to know that for nearly two decades, the women’s tournament was dominated by the University of Connecticut, which won 10 championships between 2000 and 2017. Since 2017, though, more programs — including those at Stanford, Baylor, Notre Dame, and LSU — have been able to creep out of their shadow and compete for the title.
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