The popularity of women's basketball continues to surge, reaching unprecedented viewership levels. The 2024 NCAA Women's Basketball Championship game between South Carolina and Iowa drew a record 12.3 million viewers on ESPN, surpassing any previous men's or women's college basketball game on the network. This momentous occasion highlights the growing prominence of women's basketball, fueled by star players like Caitlin Clark and Angel Reese.
Southern California guard JuJu Watkins looks back as her head coach Lindsay Gottlieb, right, talks to players during the second half of an NCAA college basketball game against Elon in Los Angeles, Sunday, Dec. 15, 2024. ‘ Publisher and my father, Wilbert “Bill” Tatum, before me.
Clark’s Hawkeyes avenged the loss in the 2024 Elite Eight by eliminating LSU before losing in the championship game to Dawn Staley’s South Carolina Gamecocks as the ratings for the matchup peaked at 12.3 million viewers — the most-watched men’s or women’s college basketball ever on ESPN. While Clark and Reese are now in the WNBA, they left women’s college basketball in a great position.
After USC’s loss to UConn in the Elite Eight of last season’s NCAA tournament, Watkins said, “I think just coming up short, that adds a lot of fuel to the fire for the next couple of years. I’m just excited to go back home and get in the gym now. I’m really focused on learning from this season as a whole, things I can improve on. Definitely my efficiency and stuff like that. But I’m just grateful for this year because I’ve learned a lot.
Women's Basketball NCAA Championship Caitlin Clark Angel Reese South Carolina Iowa ESPN Record Viewership
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