In the two years since COVID-19 brought our lives to a standstill, more women are becoming entrepreneurs, looking to control their own economic destinies.
“Who am I now? And what do I want to do with the rest of my life?” Dallas designer and artist Dawn Franklin credits the unprecedented quiet of the pandemic with helping to answer those questions.“I love designing jewelry,” said Franklin. “I hand design each piece. So that’s what’s important for me, for people to understand that this is rooted in our culture.”
“It forced us to look at life differently,” explained Franklin, “to shift our perspectives in terms of what’s important, and what’s valuable.” Experts say the factors fueling the surge are often financial, but personal fulfillment is a major contributor as well.“Every day, I wake up and it’s like ‘okay, I’m really doing this!'” Franklin admits that going out on her own is both exciting and “terrifying”, but the quiet of the pandemic helped give her the courage and clarity to move forward.
Although Franklin’s jewelry designs will continue to be available online, she made another bold business move: opening a brick-and-mortar studio in the Fair Park area near the South Dallas community where she grew up saying she wants guests to have an “experience” when viewing her designs.
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