Women's basketball seems to have found a winner with its new Sweet 16 format in March Madness and the timing couldn't be better with looming TV contract negotiations on the horizon.
Tag Garson, Wasserman’s senior vice president of properties, said this year’s ratings will be one of many pieces that factor into what path the NCAA will take.
The distance didn’t stop fans from flocking to Seattle, with strong support from basketball fans around the city thanks in part to the success of the WNBA’s Storm over the last two decades. In the end, the Seattle region outdrew its South Carolina counterpart by a few thousand. Overall 82,275 fans took in the Sweet 16 and Elite Eight games, including 43,556 in Seattle.“It really was a great atmosphere to play in.
The local organizing committee in Seattle said that they expected the tournament to generate more than $8.3 million to the city.“When we host events like this there’s no playbook to say it’s a guaranteed success,” Seattle Mayor Bruce Harrell told The Associated Press. “You don’t know how the fans are going to come out, but what has been proven time and time again, particularly around women’s sports is that they come from all over the state even come from Canada. ...
Many fans seemed to enjoy the new format going to more than just their team’s games. Dave Lichliter, who is from Pennsylvania, went to games both Friday and Saturday and enjoyed the expanded field.
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