Indie beauty founders share the a-ha moment that led to the formulation of their hero product.
“The a-ha moment behind our Orquídea + Vitamin C Hydrating Glow Oil was when I realized the lack of skin care brands speaking to Latin America’s incredibly vast natural ingredients and deep-rootedphilosophies. I set out to research powerful botanicals that are prized in the regions’ beauty, wellness, and cultural practices. Superfruits like Cacay, Sacha Inchi, Maracuya, etc.
So many others have related to this product and is a staple in many routines.”“My a-ha moment surrounded the creation of TooD’s Freestyle Color Cream. Prior to launching TooD Beauty, I was a children’s book author writing a story about a little girl with a unibrow.
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