Women in Wheels: Meet the dynamic duo who 'fuel the Ferrari legend' in South Africa | Wheels
Engaging with these two formidable ladies, you would never guess that they, too, had to work to be where they are today. Both are qualified graduates, but had to earn their stripes before more prominent responsibilities came their way.
When Venter joined the company, it was as a receptionist. Despite having a BA degree in Corporate Communications, she owned her space and embraced the new job. However, it was never part of her plan to sit idly by and not grab opportunities. She grew with each passing year, empowering herself and not taking her days for granted. It all manifested in her occupying the position of Public Relations and Marketing Executive, alongside the National Marketing Director, Zackey.
Zackey was made for the marketing world, becoming part of the Ferrari family as a marketing assistant. She learned first-hand what it took to be at the marketing forefront for such an established company, that when she slotted into her new position as National MD, it was a natural fit.Zackey and Venter both have job titles that come with its requirements, but neither woman is not up for the challenge.
Venter is the official liaison officer between Scuderia SA and the media. Apart from this, she lends support to marketing activities for local and international events, and has to ensure that their department meets its KPI targets. She is also the key link to the Sales and After Sales departments and ensuring that commercial objectives are met.
Both women have an astounding sense of responsibility and will go above and beyond for the job at hand. Venter says that they are passionate about what they do because Ferrari is a lovemark. She notes:"Our history, values and products make Ferrari a lovemark, not just a brand. A brand is what people know, but a lovemark is what they love. A brand tells a story, a lovemark creates a legend.
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