Women in Toys, Licensing & Entertainment (WiT), celebrates its 30th anniversary of supporting women and building allyships both within the Association and throughout the industry. It has created partnerships with notable brands such as Warner Bros., LEGO and Amazon.
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Since then, there have been significant strides to form allies within the industry. In 2020, WiT partnered with Mattel to create the Ruth Handler Mentorship. To date, there have been 413 mentee-mentor partnerships. Additionally, with diversity and inclusion at the forefront, WiT forged a relationship with Warner Bros. The partnership provides scholarship funding specifically for women in underrepresented groups.
“Our partnership with WiT continues to grow because of our shared ambition to create opportunities for women to connect, share and develop toward unlocking their potential,” Kodak states. “Our industry belief in the importance of play for all makes us great partners to further advance, celebrate and advocate together for the women who are driving innovation and growth in toys and entertainment to ensure we inspire and develop the builders of tomorrow.”...
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