The impact of women bettors has never been greater – and sportsbooks looking to build that audience might want to consider adding novelty markets.
An exclusive Covers survey reveals that nearly three-quarters of women bettors would wager on the Super Bowl Halftime Show if it were legal – and that's not the only novelty market in which women are more interested than men.If U.S. legal sports betting ever allows for more Super Bowl novelty markets, you can expect to see a massive influx of women signing up for sportsbooks.
American bettors aren't allowed to wager legally on most Super Bowl novelty odds, including the national anthem and halftime show; they are, however, available at . When it comes to these non-game-related novelty props, oddsmakers don’t want to expose themselves to markets that are predetermined or could be leaked ahead of time for the benefit of bettors in the know.
The different Super Bowl betting habits between men and women wasn't the only bit of interesting gender data to come out of the Covers survey. Here's a look at how the respondents feel about the potential big game participants:The Chiefs and Bills might be co-favorites to advance to the Super Bowl out of the AFC, but the majority of survey participants share a firm belief that Kansas City is headed back to the big game .
aren't planning on adding a sportsbook to their library in time for the Super Bowl . It's unlikely we'll see a shift the other way in the future, unless one of the remaining high-population holdouts like California or Texas opt to legalize sports betting.Make no mistake: When it comes to adding a sports betting app ahead of the NFL title game, it's all about those bonuses.
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