Women Athletes Are Reshaping College Sports’ Financial Landscape Through NIL Success

NIL News

Women Athletes Are Reshaping College Sports’ Financial Landscape Through NIL Success
Livvy DunneJordan ChilesFlau'jae Johnson
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I am an expert on equity, inclusion, policy, and growth potential across sport and esport industry segments. I am a professor (Syracuse University), researcher, and consultant. I hold a Ph.D. from the University of Florida in Health and Human Performance with a concentration in Sport Management.

the Florida Gators at the Stephen C. O'Connell Center on February 23, 2024 in Gainesville, Florida. The landscape of collegiate athletics has been transformed by Name, Image, and Likeness policies, with women athletes emerging as unexpected leaders across these new opportunities. While initial assumptions suggested men's revenue sports would dominate NIL earnings, the reality has proven far more complex and promising for women's athletics.

Trump Rally Speaker Tony Hinchcliffe Calls Puerto Rico ‘Floating Island Of Garbage’—Campaign, GOP Lawmakers ReactHowever, these social media and performance based success stories remain exceptions. Among the twelve schools publicly disclosing NIL earnings by gender, men have earned $92 million compared to women's $19 million, with some institutions like Texas A&M reporting 98% of NIL deals going to men's sports.

Honaker added that “the growth and dramatic rise in the popularity of women's basketball has also been evident in my conversations. In addition to wanting to support Butler Athletics, many of our donors and partners have commented on how the surge in popularity of the women's games influenced their decision to support us.

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Livvy Dunne Jordan Chiles Flau'jae Johnson Jade Carey Paige Bueckers Butler Athletics WNBA Caitlin Clark LSU

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