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The WNBA is reportedly still on track to lose some $50 million despite the huge influx of new fans brought to the league thanks to new star Caitlin Clark.
According to WNBA Commissioner Cathy Engelbert, her league would not even exist were it not for the constant infusion of cash from the NBA. “The truth is, this league would be hard-pressed to exist without the NBA,” Engelbert said. Caitlin Clark, #22 of the Indiana Fever, reacts to a call in the fourth quarter against the Washington Mystics at Capital One Arena on June 07, 2024, in Washington, DC.
That is just the fans at games. When Clark is on TV screens, viewership rises, as well. Into June, Clark’s games earned an average of 1.099 million viewers. Games without her averaged but 414,000 viewers.
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