The WNBA attributed much of the growing fan engagement to its powerful rookie class with big names such as Caitlin Clark and Angel Reese.
The Women's National Basketball Association is averaging 1.3 million viewers per game, tripling last season's average of 462,000 viewers.
About 400,000 fans attended games in May, the most first-month attendees in 26 years, according to the league. The beginning of the 28th season, which started May 14, has been the most-watched on TV networks in the league's history, according to a. Across ABC, ESPN, ESPN2 and CBS, the WNBA is averaging 1.3 million viewers per game, tripling last season's average of 462,000 viewers.
The WNBA attributed much of the growing fan engagement to its powerful rookie class. Jersey sales for big names like Caitlin Clark of the Indiana Fever and Angel Reese of the Chicago Sky contributed to a 236% jump in merchandise sales year-over-year.
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