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The WNBA reaped massive ratings rewards during Caitlin Clark’s record-breaking rookie season. Now, the WNBA is doing its best to ensure that it reaps even more massive rewards.
“The finals mark the culmination of what I think is the most transformational year in the WNBA’s history,” Engelbert said. Engelbert added, “The league’s growth and increased demand for WNBA basketball make this the ideal time to expand the schedule, lengthen the finals, and provide fans more opportunities to see the best players in the world compete at the highest level.”
While Engelbert did not mention Clark specifically, it’s no secret that the rookie phenom from Iowa is solely responsible for the opportunity the league is now seizing.
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