Disney Plus lacks the ability to keep viewers engaged who don't have kids in the wake of 'The Mandalorian'
It’s kind of wild to see the split in Disney Plus users, as it is a very clear divide between those who have kids and those who don’t.
If you have kids? The Disney Plus app might just be the most mandatory thing you’ve ever purchased with its truly massive catalogue of family-friendly content from classics to new movies and series. I know people that have watched Disney Plus daily as a result. And then there are the folks like me, big adult nerds without kids who bought Disney Plus for the sole purpose of watchingcoming to the service of any interest until fall whenAs a result, I know that many Disney Plus subscribers have cancelled their subscriptions immediately afterended, which is not what Disney wants to see, obviously. Stupidly, I bought an entire year’s worth of streaming in order to get a tiny discount, assuming I would at least use the app for work.
I just wish Disney Plus had launched with more of a robust content strategy for this first year. For something that is supposed to rival Netflix, even if it’s just starting out, it’s kind of wild that it has one,two shows that appeal to an avid binge-viewer like me for pretty much its entire first year. Meanwhile, I’m over here watching some new Netflix series more or less every weekend.series and at least seven Marvel projects that will be scattered through 2020, 2021, and 2022.
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