With Kirby Smart, Nick Saban, Dabo Swinney passing $10 million, college football coaches' salaries keep rising. Over the past seven weeks, Georgia, Alabama and Clemson again have redefined the top of the market for football coaches at public schools.
and played in the College Football Playoff semifinals. As it stood in early January, Smart was set to make $7.2 million for 2022, Harbaugh $4.1 million under a contract extension in early 2021 that had cut his pay in half.
Meantime, while provisions in Saban’s and Swinney’s contracts that called for renegotiation based on certain market conditions hadn’t quite been met, they were getting close. A new deal between Day and Ohio State in May – a mere– brought them closer. Then, on July 21, Georgia announced a contract with Smart that was set to have him making more money this season than either Saban or Swinney would. Alabama responded by putting Saban back in front of Smart.
The Pac-12 Conference, which has been struggling on multiple fronts, has announced six new corporate-sponsorship agreements in the past six months and nine in the past 12 mon. Do any of these deals involve TV-rights type windfalls? No. But they show that there are still companies following traditional paths to reaching college sports fans.The college sports industry always seems to find ways to grow revenue or find new revenue. As Senate Commerce Committee Chair Maria Cantwell, D-Wash.
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